Experience
LovedBy Design (2021–2022)
Lead Content Designer
Lead LovedBy Design’s content design proposition, consulting a range of clients – including Lloyds Banking Group, Cambridge University and AXA Health – on the paramount role content plays at the intersection of customer experience, product, and service design
Employ design thinking and human-centred design principles to illuminate business problems and reveal user needs before conceptualising, devising and delivering tailored content solutions
Create content strategies, typologies and processes that enable iterative production suited to audience demand
Structure material into information architectures and distribution models, allowing it to be discovered intuitively and frictionlessly
Integrate quantitative and qualitative research data, using statistical techniques and in-depth analysis to inductively uncover insights and empirically validate solutions, ensuring work is always calibrated to measurable performance and the best available evidence
Develop a deep understanding of every facet of an organisation – its products, people and customers – to guarantee programmes aligned to a business’s requirements, strategic goals and value proposition
Implement agile methodologies – including kanban and scrum frameworks – working in sprints to deliver and oversee timely work in a manner that is continually evaluating, evolving and improving
Communicate with internal and external stakeholders, challenging briefs, nurturing relationships and obtaining necessary buy-in, so a project can be guided to mutually recognised fruition
Hire and manage designers and copywriters, verifying the team have the necessary skills, capabilities and resources to succeed
Directed several projects – from content audits and architectures, to feature design and creative output – which met client objectives and secured further work for LovedBy
Greenlight Digital (2017–21)
Senior Content Strategist
Led, created, researched, project managed and developed content strategies and activity for Legal & General, Pfizer, RB and Currys
Produced content campaigns across a variety of formats including articles, whitepapers, infographics, interactive features and video
Coordinated and sub edited a team of copywriters, designers, developers, and videographers to ensure content met a brand’s quality standard
Identified opportunities and analysed audiences through data to generate interest, leads, earned links, social engagement and PR exposure
Cultivated relationships with influencers, experts and journalists to produce authoritative content that demanded mainstream attention
Pitched ideas and reported results to clients in presentations and briefings
Manning Gottlieb OMD (2014–17)
Senior Content Executive
Content strategy and production for Virgin Media, Virgin Trains, Estée Lauder, Starbucks, Specsavers, Renault, Mitsubishi, TSB and Wilko
Managed entire content process: audience analysis, opportunity identification, idea development, creative execution & optimisation
Wrote articles & posts; designed infographics, animation & video
Collated, aggregated and optimised content across channels: organic search, social media feeds, on-site blogs, email newsletters & chatbots
Planned, monitored and reported effectiveness and performance through data research, social listening, web analytics and CMS
As Innovation group member, consulted on emerging technologies (AI, VR/AR) & digital transformation with projects, research, conference presentations and writing
Wirral Grammar School for Boys (2013–14)
Graphic Designer and Publishing Editor
Provided graphic design and publishing services to secondary school
Designed and edited a termly newsletter (“Thinking & Learning”) that was distributed to all staff and featured articles from fellow teachers sharing advice and ideas to improve teaching and learning practices
Designed posters and signage for the History Department to inspire and inform students, and portray a coherent image that represents and encourages professionalism
Compiled a learning statement, jointly conceived by students and staff, and rendered it into a clear and attractive graphic that is now displayed around the school to project a common ethic
Assisted students and staff in operating a project to commemorate the centenary of World War One: sitting on the commemorations panel managing and coordinating its efforts, producing branding and publicity materials, contacting local press and businesses to secure funding and promote the project raising money for the British Legion
VLDB Solutions (2013–14)
PPC Reporting Analyst
Researched, created and managed numerous PPC (pay-per-click) digital marketing accounts
Liaised with clients and colleagues to devise and implement effective marketing strategies that successfully maximised ROI
Learnt on the job, through initiative and application, becoming experienced with Google AdWords and Bing Ads
Utilised bid management software and data analysis (Google Analytics) tools, communicated complex data to clients (advanced use of Microsoft Excel, PowerPoint), and analysed information to aid a data-driven approach to marketing
Worked on other streams incl. SEO, social, display and email, and operated a content management system (CMS)
Provided IT/network management and support, creative and web design skills (using Adobe Photoshop, Illustrator) and journalistic copywriting abilities, running the company’s blog and social media, as a dynamic part of a small team
Yorkshire Evening Post (2013)
News Reporter
Worked on the news desk and with the features team
Produced numerous articles, including three news stories with bylines, and a 1000 word, double page feature
Gained first-hand experience of the professional press, learnt how to work within the news team, communicate effectively with colleagues, execute tasks under pressure and work successfully to deadlines
Obtained a formal understanding of journalistic practice and responsibility, within both ethical and legal contexts
Acquired an insight into digital content production as the newspaper transitions from print to online
Education
London School of Economics (2018–20)
MSc Politics and Communication
with Distinction
Winner of the Prize for Best Dissertation