Best for Britain

Work of interest — presentation & annotations

 
 

Copy

Design

Digital Strategy

Research

Campaign Strategy

  • Undertaken a course in modern campaigning politics from the LSE media & communications department

  • Devised campaign strategy memo (and academic reflection) for Kamala Harris 2020 Democratic presidential primary campaign, including electorate and candidate positioning analysis: https://www.caveen.com/s/Samuel-Caveen-Kamala-Harris-campaign-memo.pdf

  • Devised campaign strategy memo (and academic reflection) for second EU referendum Remain campaign, including electorate segmentation and targeting: https://www.caveen.com/s/Samuel-Caveen-Remain-2nd-ref-campaign-memo.pdf

  • Devised campaign strategy for Green Party in snap general election

    • Identified challenges:

      • FPTP: Voting system that disadvantages small parties even with historically strong performance in 2015

      • Money: Lack of funding compared to other parties

      • Positioning: Political space on the left crowded out by Jeremy Corbyn's Labour — 3/4ths of lost Green voters in 2017 going to Labour

    • Proposed solutions:

      • Target: Focus resources on two primary target seats (Brighton Pavilion and Bristol West) and four secondary target seats (Sheffield Central, Bristol South, Isle of Wight, Brighton Kemptown), and utilise crowdfunding to identify other possible seats to run a national campaign without committing central resources

      • Simplify: Do not issue a manifesto — be upfront about the fact we're not going to be forming a government. Instead issue 5 simple policy commitments/tests which any government would need to agree to in order to receive Green Party votes in confidence-and-supply or coalition arrangement

      • Rise above: By running an unapologetically single-issue, climate-focused campaign on the most important issue facing the nation and the planet, we would create political point-of-difference not along the moribund left–right economic axis, but on a new climate change seriousness axis

    • Execution — digital first, community-driven:

      • Rebrand with new logo: fresher, brighter, more suitable for digital displays that scale to different sizes, simple enough that the community can reproduce it for homemade posters, online memes, graffiti/street art, and based on the original Green Party logo from 1980s, connecting back to the heritage of the ecology movement as the only party that has long-run credibility on the climate issue

      • Heavy focus on online video (Momentum-inspired) which reactively responds to political news and developments, reframing them in the context of inaction in the face of a climate crisis

      • Strapped for cash, we'd produce stickers (also can be printed at home) for activists to slap on newspaper front pages in London (and target constituencies) lamenting that the climate crisis should be front page news every day — could be controversial but a proportionate form of mild, civil disobedience would gain much-needed publicity and galvanise anti-media sentiment in our favour