Meta (2022–)

Senior Content Designer

• Content designer in Reality Labs working on Meta for Work products

• Shipped device management solution, enterprise-grade trust & security features, and extended reality (XR) co-presence and collaboration tools, while developing integrations for generative AI into work products

• Design, architect, write & validate simple, lucid content to support clear user journeys, iteratively auditing product flows & testing hypotheses

• Utilise design thinking principles to holistically understand all the interactive elements in a complex system, and devise solutions to match

• Develop & operate design systems ensuring consistent experiences, defining scalable conceptual frameworks for language & terminology

• Collaborate with cross-functional product teams of designers, engineers, data scientists & product managers – communicating with candour, affability & wit

• Advocate for design, provide thought leadership & nurture talent
  

LovedBy Design (2021–2022)

Lead Content Designer

• Led LovedBy Design’s content design proposition, consulting a range of clients – including Lloyds Banking Group, Cambridge University and AXA Health – on the paramount role content plays at the intersection of customer experience, product, and service design

• Employed design thinking and human-centred design principles to illuminate business problems and reveal user needs before conceptualising, devising and delivering tailored content solutions

• Created content strategies, typologies and processes that enabled iterative production suited to audience demand

• Structured material into information architectures and distribution models, allowing it to be discovered intuitively and frictionlessly

• Integrated quantitative and qualitative research data, using statistical techniques and in-depth analysis to inductively uncover insights and empirically validate solutions, ensuring work was always calibrated to measurable performance and the best available evidence

• Developed a deep understanding of every facet of an organisation – its products, people and customers – to guarantee programmes aligned to business requirements, strategic goals and value proposition

• Implemented agile methodologies – including kanban and scrum frameworks – working in sprints to deliver and oversee timely work in a continually evaluating, evolving and improving manner

• Communicated with internal and external stakeholders, challenging briefs, nurturing relationships and obtaining necessary buy-in, so projects were guided to mutually recognised fruition

• Hired and managed designers and copywriters, verifying the team had the necessary skills, capabilities and resources to succeed

• Directed several projects – from content audits and architectures, to feature design and creative output – which met client objectives and secured further work for LovedBy

Greenlight Digital (2017–21)

Senior Content Strategist

• Led, created, researched, project managed and developed content strategies and web builds for Legal & General, Pfizer, RB and Currys

• Produced content campaigns across a variety of formats including articles, whitepapers, infographics, interactive features and video

• Coordinated and sub edited a team of copywriters, designers, developers, and videographers to ensure content met a brand’s quality standard

• Identified opportunities and analysed audiences through data to generate interest, leads, earned links, social engagement and PR exposure

• Cultivated relationships with influencers, experts and journalists to produce authoritative content that demanded mainstream attention

• Pitched ideas and reported results to clients in presentations and briefings

Wirral Grammar School for Boys (2013–14)

Graphic Designer and Publishing Editor

• Provided graphic design and publishing services to secondary school

• Designed and edited a termly newsletter (“Thinking & Learning”) that was distributed to all staff and featured articles from fellow teachers sharing advice and ideas to improve teaching and learning practices

• Designed posters and signage for the History Department to inspire and inform students, and portray a coherent image that represents and encourages professionalism

• Compiled a learning statement, jointly conceived by students and staff, and rendered it into a clear and attractive graphic that is now displayed around the school to project a common ethic

• Assisted students and staff in operating a project to commemorate the centenary of World War One: sitting on the commemorations panel managing and coordinating its efforts, producing branding and publicity materials, contacting local press and businesses to secure funding and promote the project raising money for the British Legion

Yorkshire Evening Post (2013)

News Reporter

• Worked on the news desk and with the features team

• Produced numerous articles, including three news stories with bylines, and a 1000 word, double page feature

• Gained first-hand experience of the professional press, learnt how to work within the news team, communicate effectively with colleagues, execute tasks under pressure and work successfully to deadlines

• Obtained a formal understanding of journalistic practice and responsibility, within both ethical and legal contexts

• Acquired an insight into digital content production as the newspaper transitions from print to online

London School of Economics (2018–20)

MSc Politics and Communication

with Distinction
Winner of the Prize for Best Dissertation

Wirral Grammar School for Boys (2002–09)

3 x A-levels, 10 x GCSEs at A* to C/9 to 4

I’m always looking for a new project

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