It Doesn't Have to Happen Like This
Entire production process of campaign video for 2019 general election
The Work
Video research, Asset gathering, Graphic design, Motion graphics animation, Video editing, Sound editing, Copywriting
The Project
Promote tactical voting to stop Brexit. With modelling predicting a GE 2019 disaster for progressive parties in Parliament despite polling over 50% combined with voters, Best for Britain needed to persuade Remainers to vote tactically for the best option to beat the Tories locally.
The Approach
Visualise the nightmare of a Tory landslide as a horror film. I remixed archival news footage and mocked-up animated graphics to contrast the events after a hypothetical Conservative victory against an election where progressives successfully formed a coalition to stop Brexit.
The Result
A valiant failure. The video was organically viewed over 370k times on Facebook and Twitter. It contributed to the 4.5m unique visits the GetVoting tactical voting tool received, helping Labour win six seats they otherwise may not have. It unfortunately wasn’t enough.
I know this is fiction, but seeing the headline “Britain votes to remain in the EU” made me well up. I thought I was beyond feeling hopeful until seeing that line. Well played!
Patricia MG
Facebook user