Game of the Week
Research, copy and graphic design for series of infographics on Virgin Media’s football hub
The Work
Data research, Audience research, Landscape analysis, Article research, Brand TOV review, Copywriting, Graphic design
The Project
Build brand association with football. Consumers didn’t think of Virgin Media when asked about brands associated with football, despite having sport programming prominent in its TV packages. The brand needed content to help gain credibility with football fans.
The Approach
Combine Virgin’s identity with football culture. My research showed football fans engaged with statistical content. I analysed relevant stats and designed and wrote these into infographics that fused football figures with Virgin’s cheeky TOV and visual style.
The Result
Engaging content for a new audience. The client was impressed with the quality of the infographics, and each one received over 500 pageviews, at least 70% of which were new unique visitors to the site. Sales of football packages increased during the same period.
